Staying Top of Mind: Multiple Touchpoints for Real Estate & Home Services Success

Remember that client who swore they'd use you when they listed their house, but then mysteriously went with someone else? Or that client that needed their home painted but booked someone else 6 months later? Ouch. Consistency, my friends, is the kryptonite of forgotten faces and missed opportunities. In the competitive world of real estate and home services, staying top of mind is vital, and that's where the magic of 36 touches comes in. Research tells us that to stay top of mind, we need 36 touchpoints a year.

Think of it like this: imagine your name echoing through your target audience's minds, not a faint whisper, but a persistent, friendly reminder. That's the power of consistent marketing with multiple touchpoints. But before we dive into the "how," let's explore the crucial "why."

Why Consistency Matters (a Lot)

The human brain is fickle. Out of sight, out of mind, right? Well, not exactly. But consistent exposure builds brand awareness and trust, making you the agent or business prospects think of first when they're ready to commit. Inconsistent marketing, on the other hand, is like a flickering light – confusing and forgettable. Studies show that consistent brand exposure increases purchase intent by a whopping 80%. That's why sporadic marketing efforts just don't cut it.

36 Touchpoints: Your Secret Weapon

So, how do we achieve this consistent presence? Enter the concept of "touchpoints," those various ways you connect with clients and prospects. Don't worry, that doesn't mean bombarding people daily. It's about a strategic mix of different channels, personalized for your audience.

Here are some touchpoint ideas to get you started:

• Social media: Post engaging content regularly, from listings to market updates, to homeowner information to local fun things to do.

• Email newsletters: Share valuable information, market insights, and special offers.

• Targeted ads: Reach the right audience with specific messaging on relevant platforms.

• Blog posts: Establish yourself as an expert with informative and engaging content.

• Client appreciation events: Foster loyalty and build relationships with fun gatherings.

• Postcards and Handwritten notes: A personal touch goes a long way, in celebrating birthdays or anniversaries.

• Market updates: Keep clients informed about trends and local happenings.

• Community involvement: Sponsor local events, volunteer, and show you care about the area.

Remember, consistency is key within each touchpoint. Post regularly, use a consistent brand voice, and personalize your approach based on your audience and budget. Spread your 36 touches throughout the year to maintain a steady presence.

Become the Agent They Can't Forget

Start implementing consistent marketing with 36 touchpoints in mind. Offer valuable content, personalize your interactions, and show up consistently across various channels. Soon, you'll be the agent or home services business everyone remembers – the trusted advisor, the local expert, the go-to person. And that, my friends, is true marketing magic.

Remember, consistency is the key to unlocking endless opportunities. Let's make them remember your name! Contact TouchPlus Marketing today to learn how we can help you stay top of mind.