See Our Latest Blogs

Learn insider tips and tricks about why Newsletters are so Essential to Your Business

5 Essential Marketing Channels Every Real Estate Agent and Home Services Business Should Master

5 Essential Marketing Channels Every Real Estate Agent and Home Services Business Should Master

June 24, 20252 min read

In today’s competitive market, whether you’re a real estate agent or run a home services business like interior painting, one thing is clear: consistent marketing is key to staying top-of-mind and growing your business. But don’t worry—you don’t need to be a marketing expert to make it work. Focus on these five essential channels, and you’ll be off to a strong start.


1. Email Marketing: Stay in Touch Without the Hassle

Email is one of the easiest and most effective ways to keep in touch with your past clients and prospects. A monthly newsletter with helpful tips, seasonal reminders, or updates about the market keeps your name in their inbox and builds trust over time.
Don’t have time to write one? A done-for-you newsletter makes it easy to stay consistent without lifting a finger.


2. Social Media: Be Where Your Clients Are

Facebook and Instagram are great places to connect with your local audience. Share project photos, behind-the-scenes updates, client testimonials, and helpful advice. You don’t need to post every day—just show up regularly with real, relatable content.
Tip: Repurpose your newsletter content for social media so you’re not starting from scratch.


3. Community Postcards: Get Noticed in the Mailbox

Print isn’t dead—in fact, postcards are one of the best ways to stand out locally. Whether you’re announcing a new listing, showcasing a before-and-after paint job, or sharing seasonal tips, a well-designed postcard shows off your professionalism.
We offer done-for-you postcards that are ready to mail and tailored to your business, so you don’t have to design a thing.


4. Local SEO: Be Found When People Search

When someone searches “realtor near me” or “interior painter in [your town],” you want to be at the top of the list. Start by claiming your Google Business Profile and keeping it updated with your services, hours, photos, and reviews.
Bonus tip: Add your newsletter signup link to your Google profile to collect leads from your search traffic.


5. Referrals & Repeat Business: Your Secret Weapon

Staying top-of-mind means clients are more likely to refer you or come back when they need help again. Simple gestures—like sending birthday emails, home maintenance tips, or seasonal check-ins—go a long way.
Newsletters and postcards are perfect tools to keep those relationships warm all year long.


Final Thought

You don’t need to master every marketing trend—you just need a few reliable channels that keep your business visible and valuable. With email, social, postcards, local SEO, and referral marketing, you’ve got everything you need to grow—without the overwhelm.

📬 Want to stay top-of-mind without spending hours on marketing? Learn more about our done-for-you newsletters and postcards designed specifically for real estate and home services pros like you. Schedule a free consultation today.

blog author image

Mia Hannah

Mia Hannah is the dynamic CEO of TouchPlus Marketing, bringing with her an impressive 40-year career background in Sales, Marketing, Sales Management, and Training. As an accomplished professional in her field, Mia also boasts 19 years of experience as an Associate Broker in metro Atlanta, where she has had a successful career in the local real estate community. Her exceptional performance and dedication in the real estate sector have not gone unnoticed. Mia is a respected Phoenix Award Recipient, recognized among the Top Producers by Atlanta REALTORS®. This accolade reflects her unwavering commitment to exceeding client expectations and her innovative approach to real estate sales and marketing. Her comprehensive knowledge, strategic marketing tactics, and unparalleled leadership continue to foster growth, not only within TouchPlus Marketing but also in every professional endeavor she undertakes.

Back to Blog

Every Month. Every Time. Without Fail.

K. McAfee

I got a great lead from my newsletter! Someone I have not talked to in 5 years wants to sell her home ... and she reconnected with me from receiving my newsletter every month.

S. Rutkowski

TPM has done an exceptional job in helping me grow my business! Mia's enthusiasm and professionalism have been truly impressive. She doesn't overlook any small detail, and makes sure everything is in place, from the grammar to the design.

C. Lawson

I just received a call from a recipient of the June newsletter asking about the new construction information provided. As a result, I’ll be representing this family on the purchase of a new home and the sale of their existing home.

Get In Touch

Address

Roswelll, GA, 30076, US

Assistance Hours

Mon – Sat 9:00am – 8:00pm

Sunday – CLOSED

Phone Number:

(404) 895-5526

TouchPlus Marketing: A Turnkey Solution

(404) 566-7991

© TouchPlus Marketing - All Rights Reserved