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Why Every Business Needs a Monthly Email Newsletter (and What to Include)

Why Every Business Needs a Monthly Email Newsletter (and What to Include)

June 17, 20252 min read

If you're a real estate agent or run a home services business like interior painting, staying top-of-mind with your clients is everything. But with so many marketing options out there, it’s easy to feel overwhelmed. That’s where a simple, consistent email newsletter can make all the difference.

Even just one email a week—or a few a month—keeps your name in front of past clients, new leads, and your local community. And when they need to buy, sell, or book a service, guess who they’ll remember?

What a Newsletter Can Do for You

Newsletters aren’t just about selling—they’re about staying relevant. Whether you’re showing a new listing or sharing tips on paint colors that boost home value, you’re building trust with every send. You stay helpful, approachable, and professional—all without being pushy.

Best of all? Most of your competitors aren’t doing this consistently. That means sending a quality email even once a month helps you stand out fast.

What to Include in Your Newsletter

You don’t need to be a marketer to send a great newsletter. Think of it as a quick, friendly check-in. Here’s what works well:

  • Local Market or Industry Tips
    “3 Ways to Boost Curb Appeal This Month” or “What’s Really Happening in Our Local Housing Market”

  • Featured Listing or Project
    Showcase a current listing or a recently finished home project with a photo and short blurb.

  • Seasonal Advice
    “Spring Cleaning Checklist” or “Interior Paint Colors That Sell Homes Faster”

  • Local Events or Highlights
    Spotlight a neighborhood event or local business—it shows you care about your community.

  • Simple Call to Action
    Encourage readers to schedule a free estimate, book a showing, or refer a friend.

Why Done-for-You Makes It Easier

You’ve got enough on your plate already. That’s why we offer done-for-you monthly newsletters and community postcards that take the work off your hands.

We write, design, and customize content specifically for real estate agents and service pros like you—so your emails always look polished and professional. You get:

  • Prewritten, high-value content

  • Space for your branding, listings, or offers

  • A matching postcard for offline reach

No writing. No formatting. Just simple marketing that works—week after week.

Stay Top-of-Mind, Effortlessly

If you’ve been putting off email marketing because it sounds too complicated, we get it. But the truth is—it doesn’t have to be. A consistent, helpful newsletter is one of the easiest ways to grow your business, stay visible, and get more referrals.

Want to see how easy it can be? Schedule a free consultation with our team today.

Let us help you stay top-of-mind—so you're the first call when they’re ready to move or make a change at home.

blog author image

Mia Hannah

Mia Hannah is the dynamic CEO of TouchPlus Marketing, bringing with her an impressive 40-year career background in Sales, Marketing, Sales Management, and Training. As an accomplished professional in her field, Mia also boasts 19 years of experience as an Associate Broker in metro Atlanta, where she has had a successful career in the local real estate community. Her exceptional performance and dedication in the real estate sector have not gone unnoticed. Mia is a respected Phoenix Award Recipient, recognized among the Top Producers by Atlanta REALTORS®. This accolade reflects her unwavering commitment to exceeding client expectations and her innovative approach to real estate sales and marketing. Her comprehensive knowledge, strategic marketing tactics, and unparalleled leadership continue to foster growth, not only within TouchPlus Marketing but also in every professional endeavor she undertakes.

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Every Month. Every Time. Without Fail.

K. McAfee

I got a great lead from my newsletter! Someone I have not talked to in 5 years wants to sell her home ... and she reconnected with me from receiving my newsletter every month.

S. Rutkowski

TPM has done an exceptional job in helping me grow my business! Mia's enthusiasm and professionalism have been truly impressive. She doesn't overlook any small detail, and makes sure everything is in place, from the grammar to the design.

C. Lawson

I just received a call from a recipient of the June newsletter asking about the new construction information provided. As a result, I’ll be representing this family on the purchase of a new home and the sale of their existing home.

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