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Personal Branding for Small Businesses: What Actually Works in 2026

Personal Branding for Small Businesses: What Actually Works in 2026

For real estate agents and interior painters, your personal brand is the bridge between being a "stranger" and being the "trusted professional." Here is how to build a brand that resonates in today’s ... ...more

TouchPlus Marketing ,real estate marketing home services marketing postcard marketing Real Estate &Geographic Customization

March 31, 20262 min read

The Psychology Behind Buyer Decisions (And How to Use It)

The Psychology Behind Buyer Decisions (And How to Use It)

For real estate agents and interior painters, understanding these psychological triggers can be the difference between a cold lead and a loyal client. Here is how you can use the science of the brain ... ...more

TouchPlus Marketing ,real estate marketing home services marketing postcard marketing Real Estate &Geographic Customization

March 17, 20262 min read

Marketing vs. Sales: Why You Need Both to Grow

Marketing vs. Sales: Why You Need Both to Grow

To build a sustainable business, you need to understand that marketing gets you invited to the table, while sales gets you the contract. Learn the difference between marketing and sales when it comes ... ...more

TouchPlus Marketing ,real estate marketing home services marketing postcard marketing Real Estate &Geographic Customization

February 24, 20262 min read

The Neighborhood Strategy: How to Own a Zip Code by April

The Neighborhood Strategy: How to Own a Zip Code by April

If you start your "Geographic Farming" strategy now, you can effectively "own" a specific ZIP code before your competitors even get their signs in the yard. Here is how to dominate your local market. ...more

TouchPlus Marketing ,real estate marketing home services marketing postcard marketing Real Estate &Geographic Customization

February 10, 20262 min read

3 Quick Wins to Get Referrals Before the Holiday Slowdown

3 Quick Wins to Get Referrals Before the Holiday Slowdown

The final three months of the year are the most crucial time to secure referrals. Why? Because the deals you secure now, before the holidays, often turn into income next spring. ...more

TouchPlus Marketing ,real estate marketing home services marketing postcard marketing print marketing newsletters Real Estate Newsletter digital newsletters Postcards &real estate newsletters

October 17, 20253 min read

How to Become the “Go-To Name” in Your Neighborhood Without Spending a Fortune

How to Become the “Go-To Name” in Your Neighborhood Without Spending a Fortune

The truth is, you don’t need a massive marketing budget to become the most recognizable and trusted professional in your community. ...more

TouchPlus Marketing ,real estate marketing home services marketing postcard marketing print marketing newsletters Real Estate Newsletter digital newsletters Postcards &real estate newsletters

October 01, 20253 min read

The 80/20 Rule of Marketing for Small Businesses: Where to Focus First

The 80/20 Rule of Marketing for Small Businesses: Where to Focus First

The 80/20 Rule states that roughly 80% of your results come from just 20% of your efforts. Learn more about what this means for you. ...more

TouchPlus Marketing ,real estate marketing home services marketing postcard marketing print marketing newsletters Real Estate Newsletter digital newsletters Postcards &real estate newsletters

September 18, 20252 min read

The “Refrigerator Effect”: Why Some Postcards Get Kept and Others Get Tossed

The “Refrigerator Effect”: Why Some Postcards Get Kept and Others Get Tossed

Have you ever invested in a postcard campaign, only to wonder what happens to all those carefully designed pieces of mail after they leave the post office? Learn more. ...more

TouchPlus Marketing ,real estate marketing home services marketing postcard marketing &print marketing

September 11, 20253 min read

Targeted Postcards: Connecting at Every Stage of the Customer Journey

Targeted Postcards: Connecting at Every Stage of the Customer Journey

For real estate agents and home service providers like interior painters, strategic postcard campaigns can be a game-changer. The key is to use them throughout the entire customer journey, not just fo... ...more

TouchPlus Marketing ,real estate marketing home services marketing postcard marketing print marketing &Postcards

June 06, 20251 min read

Time-Saving Strategies: How Done-For-You Marketing Can Free Up Your Schedule

Time-Saving Strategies: How Done-For-You Marketing Can Free Up Your Schedule

Done-for-you (DFY) marketing offers a solution, taking the burden of marketing off their shoulders. Learn more about how these services can save you time. ...more

TouchPlus Marketing ,real estate marketing home services marketing postcard marketing print marketing &Real Estate Newsletter

May 30, 20253 min read

From Mailbox to Inbox: Integrating Postcards and Digital Newsletters for Maximum Impact

From Mailbox to Inbox: Integrating Postcards and Digital Newsletters for Maximum Impact

Integrating postcards with digital newsletters allows you to connect with your local audience in more impactful ways, turning casual interest into valuable leads. Read our latest article to learn more... ...more

TouchPlus Marketing ,real estate marketing home services marketing postcard marketing print marketing &Real Estate Newsletter

May 23, 20253 min read

5 Essential Marketing Tips for Real Estate Agents and Home Service Providers

5 Essential Marketing Tips for Real Estate Agents and Home Service Providers

Marketing can feel overwhelming, especially if you're a real estate agent or home service provider new to promoting your business. But with the right strategies, you can easily connect with clients an... ...more

TouchPlus Marketing ,real estate marketing home services marketing postcard marketing &print marketing

October 30, 20242 min read

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Every Month. Every Time. Without Fail.

K. McAfee

I got a great lead from my newsletter! Someone I have not talked to in 5 years wants to sell her home ... and she reconnected with me from receiving my newsletter every month.

S. Rutkowski

TPM has done an exceptional job in helping me grow my business! Mia's enthusiasm and professionalism have been truly impressive. She doesn't overlook any small detail, and makes sure everything is in place, from the grammar to the design.

C. Lawson

I just received a call from a recipient of the June newsletter asking about the new construction information provided. As a result, I’ll be representing this family on the purchase of a new home and the sale of their existing home.

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